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A Smile You'll LoveIn Every Photo.
Natural-looking cosmetic dentistry designed around your face, your bite, and your goals. Every case is personally planned by Dr. William Sung, DMD, so you can see your result on screen and approve it before a single tooth is touched.
One doctor. One personalized plan. Nothing rushed.
- ✓Preview your new smile digitally before treatment begins
- ✓Veneers, whitening, bonding, Invisalign & smile makeovers in one office
- ✓One doctor guiding your care from evaluation to final result
Start Your Smile Consultation
Tell us what you would like to change about your smile. Our team will personally reach out to help you schedule.
From Hiding Your Smile
To Showing It Off
This is a real Grand Mission patient who came to us self-conscious about years of staining, chips, and mismatched old dental work. Drag the slider to see what became possible with a smile designed around their face.
Before After← Drag to compare →
Life Before
- ✕Avoiding photos and video calls for years
- ✕Covering your mouth when you laugh
- ✕A shade you never loved, no matter how much you whitened
- ✕Old bonding or crowns that never quite matched
- ✕Told a quick fix was all you needed
Life After
- ✓Smiling first in every photo
- ✓A shade and shape that finally feels like you
- ✓Confident up close, on video calls, in real life
- ✓A smile designed around your face, not a formula
- ✓A plan built around your goals, never rushed
“I stopped smiling with my mouth open in photos.”
It starts small. The hand that comes up in pictures, choosing the tighter-lipped smile. Then one day you realize you've been editing yourself out of your own photos.
“For the first time, I could see the result before we started.”
Photos, a full evaluation of your teeth and bite, and virtual smile design that maps how your teeth, lips, and face work together — so your plan is built around your features, not a catalog.
“I wore my new smile before anything was permanent.”
You approve the digital design before any preparation begins, and temporaries let you live with the new shape and proportions in real lighting while your porcelain is crafted. If something needs adjusting, it happens now.
“It looks like my smile — just the version I always wanted.”
Custom porcelain, shaded and checked under natural lighting to match your natural teeth. Dr. Sung's standard is a result that enhances your smile without announcing that you had work done.
Why Patients Drive Past
Other Cosmetic Dentists
Designed for your face
Your smile is planned around your lips, facial proportions, skin tone, and the way your teeth show when you speak — proportions and shapes built from your features, not a template.
Diagnosis before treatment
Your bite, jaw function, tooth health, and gums are evaluated first. Beautiful work should feel comfortable and hold up over time.
One doctor, start to finish
Dr. Sung evaluates, designs, explains your options, and places the final result. Whitening, veneers, bonding, Invisalign, smile makeovers — no referral out, no second office.
Conservative whenever possible
Whitening, bonding, alignment, and no-prep or minimal-prep options are considered before more involved treatment. When veneers are the answer, enamel removal is typically under a millimeter.
The Dentist Richmond Trusts With Its Smiles
Dr. William Sung, DMD doesn't just improve how your teeth look — he changes how confidently you show up in every part of your life. He averages close to 100 hours of continuing education a year, over eight times what Texas requires, and personally plans every cosmetic case from the first photos through final placement.
- ✓Tufts University DMD - one of the most respected dental programs in the country
- ✓Fellow, Academy of General Dentistry - a designation held by roughly 7% of general dentists in Texas
- ✓~100 hours of CE every year - over eight times the annual requirement for Texas dentists
- ✓Virtual smile design in-house - preview your result before treatment, starting from photos you can upload at home
“Natural results, not obvious ones. If people can tell you had work done, I didn't do my job.”
From One Small Refinement To a Complete Smile
Your consultation determines which path fits your teeth, bite, goals, timeline, and budget. Here's the landscape before you walk in.
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Whitening & Bonding
Porcelain Veneers
Smile Makeovers
Your Dental Work Shouldn't Look & Feel Like Dental Work
Beautiful cosmetic dentistry is more than choosing a lighter shade. Grand Mission considers tooth shape, texture, translucency, facial balance, gum health, and bite — then shows you the direction before permanent treatment begins.
You approve your design first. Nothing permanent happens until you do.
1Consultation & digital simulation
A full evaluation of your smile, bite, and goals, plus a digital simulation of your potential result — so you see where this is going before anything begins. You can even start by uploading photos from home.
2Conservative preparation
Whether it's whitening, minimal-prep veneers, or a full makeover, Dr. Sung removes only what's necessary — typically less than a millimeter of enamel. Temporaries let you live with the new shape while your porcelain is made.
3Your finished smile
Custom porcelain or refined bonding, tried in and checked under natural lighting against your approved design, then permanently bonded. What you approved is what you get.
Real Patients. Real Results.
Every smile below started with a conversation, a full examination, and a plan built around that specific patient. No shortcuts. No assumptions.
A Space Designed For Your Comfort
From the moment you walk in, Grand Mission feels different. Calm, modern, and built with patients in mind — because your experience starts before you sit in the chair. Our team speaks English, Spanish, Vietnamese, Korean, and Arabic.
Everything Patients Ask Before Booking
What can cosmetic dentistry improve?
Cosmetic dentistry can address stains, chips, worn or uneven edges, small gaps, tooth shape, asymmetry, old dental work, and the overall balance of your smile. Your plan may include whitening, bonding, veneers, crowns, gum recontouring, Invisalign, or a thoughtful combination.
How do I know whether I need veneers or bonding?
Bonding is often a conservative choice for smaller chips, gaps, or shape changes, and can usually be completed in a single visit. Veneers are typically considered when several teeth need a more comprehensive change in color, shape, size, or symmetry, and they last considerably longer. Dr. Sung will explain the tradeoffs after evaluating your teeth, bite, and goals.
Will my smile look natural?
That is the goal. Your design is based on your facial proportions, lips, natural tooth characteristics, and preferred level of brightness. Porcelain is chosen for the way it mimics the translucency of natural enamel, and shade is matched under natural lighting — so the result looks like it belongs to you, not like a generic set of teeth.
Can I preview the result before treatment?
Yes. Virtual smile design lets you see your potential result before treatment begins — you can even start by uploading photos from home. You approve the design before any tooth preparation, and temporaries let you experience the shape and proportions while your final restorations are crafted.
How long does cosmetic treatment take?
It depends on your starting point. Bonding and whitening can often be completed quickly, porcelain veneers typically take two visits, and a comprehensive makeover involving alignment or restorative work may take several. You will receive a clear sequence and timeline before deciding to begin.
How much does cosmetic dentistry cost?
It depends on the number of teeth involved, the procedures selected, and the materials used. Porcelain veneers generally range from $900 to $2,000 per tooth, so a six-veneer makeover typically falls between $5,400 and $12,000. After your evaluation you will get a clear written estimate before you decide, and financing through Cherry, including 0% APR options, is available.
Is cosmetic dentistry covered by insurance?
Procedures done purely for appearance are generally not covered. When treatment also restores a damaged or unhealthy tooth, insurance may cover part of the cost. Our team verifies your benefits and walks you through your options so you know your out-of-pocket cost before you commit to anything.
Stop Postponing
The Smile You Actually Want
The right time to feel good about your smile is always sooner than you think. Find out exactly what's possible with a consultation and a digital smile preview.
Prefer to talk? Call (346) 210-6754
Mon 9–7 · Tue–Wed 10–8 · Thu–Fri 8–6 · Sat 8–3